A Global Executive Leadership Community

Where executive leaders come together
to lead the most consequential transition
of our time — with clarity, courage,
and each other.

The acceleration of intelligence is reshaping every industry, every function, and every organization. The leaders who will define this era are not the ones executing the most — they are the ones who lead with the greatest discernment.

Register for the Executive Forum Curated cohorts  ·  Director level and above  ·  Global
Why The Shift Exists
Three gaps that are costing
organizations — and leaders — everything.
The Fear Gap
Leading without the answers
Executive leaders are expected to have certainty they do not have. The quiet pressure of performing confidence while navigating genuine uncertainty is one of the most underaddressed challenges in leadership today.
The Knowledge Gap
AI fluency without becoming technical
Leaders are expected to drive AI transformation without being technologists. Most have no framework for engaging with AI strategically — and no safe space to admit it.
The Collaboration Gap
Business and technology in conflict
The breakdown between business units and technology teams is costing organizations millions. Two groups, operating in good faith, who simply do not speak the same language — and transformation that does not stick.
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In a world of infinite information and accelerating change, clarity is not a luxury. It is the competitive advantage that defines who leads and who gets left behind.

The Shift — Core Philosophy
The Learning Framework
Six pillars. One journey.
I
Leading Yourself First
Before you can lead your organization through this transition, you need to lead yourself. Identity, fear, and the quiet pressure of being expected to have answers you don't yet have.
II
Community as the Container
The most powerful learning happens between peers. A space where leaders can be honest about what they don't know, without performing certainty.
III
Understanding the Acceleration
A practical grounding in what AI actually is and where it is heading — framed entirely for the non-technical business leader. Enough fluency to lead the conversation.
IV
Bridging Business and Technology
The language, frameworks, and tools to work alongside technical counterparts as a true partner — not an adversary or passive recipient of solutions that don't fit.
V
Discernment in a World of Infinite Noise
How do you decide what deserves your attention when everything feels urgent? The judgment to distinguish signal from noise — and the courage to act on it decisively.
VI
From Clarity to Action
A personal leadership commitment witnessed by peers. Three questions that will drive your thinking and your organization forward for the next 90 days. Not inspiration — a direction.
Executive leaders in dialogue
"The most powerful learning happens between peers — not from the stage."
What You Will Leave With
Five tangible outcomes.
01
The authority to lead your function through this transition
Identify where AI creates opportunity and risk in your business unit. Communicate a clear direction to your team. Make informed decisions about where to invest and what to challenge — specific to your function, your people, and the transformation you are accountable for delivering.
02
A peer community built on honest conversation, not networking
Executive peers from outside your organization and outside your function — who understand the weight of what you are carrying, who you have been honest with, and who you will continue to call on when the pressure is high. A real relationship built on honest conversation, not a LinkedIn connection.
03
The fluency to lead in a world being reshaped by AI
Not technical training — the working knowledge to ask the right questions, evaluate what your teams and vendors bring to you, and engage as an informed decision-maker in conversations that are already happening around you.
04
A new way of working across the divides slowing your organization down
Practical tools for leading across the gaps between business and technology — whatever form they take in your context and geography. So the next conversation with your CTO, IT team, or AI vendor produces a fundamentally different outcome.
05
A commitment and a direction you are accountable to
One personal leadership commitment — one decision, one behavior, one conversation — within 30 days. And three questions tailored to your context that will shape how you lead over the next 90 days. Witnessed by your peers. Real accountability.

The Room That Changes Everything

Not a network. Not a conference. A community of peers who understand what you are navigating.

Executive leaders connecting
The Team Behind The Shift
Built from the inside out.
Asra Rasheed
Founder · The Shift
Asra Rasheed
Asra Rasheed has spent more than two decades at the intersection of iconic brands, emerging technology, and the people who lead them — as a founder, a Fortune 100 executive, and a strategic advisor to some of the most recognized organizations in the world.
She started as an entrepreneur, founding one of the earliest subscription services for video games — a category that didn't exist yet — building it from nothing to a successful acquisition. That founder instinct never left her, even as she stepped into some of the world's most recognized institutions.
As CEO of Reading Rainbow, she led the full reinvention of one of the most beloved brands in American media — taking a legacy institution and rebuilding it for a digital-first generation. In title, she was CEO. In practice, she was a founder all over again.
At The Walt Disney Company, she served as brand guardian and executive leader across Digital Products, Interactive Experiences, and Global Digital Publishing — leading digital strategy and product development across Disney's full portfolio of global brands including Marvel, Lucasfilm, Pixar, Disney Animation, and Walt Disney Studios. Her work spanned CPG, Games, Digital Publishing, Kids, and Retail, stewarding Disney's brand integrity across licensing relationships with Google, Amazon, Samsung, Mattel, Verizon, and others. She led the development of Hey Disney!, Disney's first AI voice storytelling experience, building an entirely new category from the ground up and scaling it into a multi-million dollar business through partnerships with Amazon Alexa, Google Home, and Disney Parks and Resorts.
More recently, she has guided Fortune 100 retail and CPG leaders — including Crocs, Mars, Coach, and Nordstrom — through AI-driven brand and marketing transformation in partnership with Microsoft, translating emerging technology into enterprise-scale strategy and execution.
She built The Shift for the leaders she has been alongside throughout that journey. The ones carrying the weight of transformation quietly. The ones who need a room where they can finally say what they don't yet know.
Founder — NextRental (acquired)
CEO — RRKidz; Reading Rainbow Digital
Executive Leader, Disney — Digital Products, Interactive Experiences & Global Digital Publishing
Built Hey Disney! — Disney's first AI voice experience, scaled to multi-million dollar business
AI transformation advisor to Crocs, Mars, Coach, Nordstrom in partnership with Microsoft
Board Member — Women in Games International; The Ayana Foundation
Executive Forum — New York
This is a curated community.
Every seat is considered.

Twenty seats. One day. A room of leaders who are ready to have the conversation most organizations are still avoiding. Registration is handled through Luma — seats are released on a first-come basis and close when the room is full.

Event Details
Format Full day · In-person · 20 seats
Location New York, NY — venue to be confirmed
Investment $699 per person
Reserve Your Seat

Registration is managed through Luma. You will receive a confirmation immediately upon registering. Questions? info@theshiftleadership.com

Looking for a Strategic Partner?

If you are navigating the agentic AI transition and need more than a single day — a thinking partner through the journey — explore the Strategic Partnership.

Learn about the Strategic Partnership →